Tips & Tools

It’s rare when I see an idea that strikes me as so utterly brilliant and clever that I can only stop and stare at my computer screen in awe. But industry vet Troy Rech has done just that, a mashup that has brought together the hive mind that is the, waiting for your next flight, and an ordinary mobile phone with a camera.

Troy Rech, Father of ACoW

Prepare to waste the next 15 minutes of your life.


Airport Carpets of The World!!


You gotta think that instead of trying to come up with the next big feature to add, MLS vendor’s should really focus on making what they have more compelling.

Jason Steele over at Better Homes & Gardens Blog, Clean Slate, narrows in on a good example.

Top 5 Pet Peeves on MLS Listing Alert Emails

This is very cool, and I’m sure he is going to hate me for posting this, but my partner in crime, Dan Woolley, will be moderating a special workshop for all the real estate geeks out there.

Dan Woolley, W&R Studios Co-Founder

Dan Woolley, W&R Studios Co-Founder

We were very flattered when the folks at Inman called us about the idea. And (I might be a bit biased) but think Dan is the perfect choice to moderate this event.

The special workshop, at Inman Real Estate Connect conference in San Francisco, is called “ConnectTech”.

“ConnectTech will give CTO’s, developers, entrepreneurs and product managers an opportunity to explore innovation in a program tailored to geeks, not marketers”

Inman News also profiled Dan, where he was asked several questions about his company and new product Dwellicious. You can read the article here.

The agenda has been posted.

The workshop will be held on Wednesday, August 5, 2009, from 8AM to 3PM.

So get your geek on and join Dan for what I’m sure will be a great day!!

Guilty as charged! Oh wait, is that another cliche??

The top ten things that kill real estate vendor website copy


I was just checking out the website for REtechSouth today and they have lined up a great list of speakers. Looks like Matt Fagioli and Brad Nix are putting on a great event!

I’m bummed I won’t make it!

Dan Woolley

Dan Woolley

But W&R Studios will be represented by Dan Woolley!!. Dan is going to leave his keyboard (hopfully not for too long) and speak on one of the panels. So somebody do me a favor and take lots of pictures of Dan while he’s on stage!

Joseph Ferrara

Joseph Ferrara

Rob Hahn

Rob Hahn

One of the schedule talks I wish I could see is the “Real Estate Mano y Mano” with Joseph Ferrara (Sellsius Real Estate blog) and Rob Hahn (The Notorious R.O.B).

They are going to debate the need of “lifestyle real estate search”. I personally think the whole lifestyle search is a dud but can appreciate the fact that OnBoard is not standing still. Sellsius is one of my favorite blogs. Joe does a great job of mixing the informative with the absurd of real estate. Although I think Joe should change the name of the event to “Mano a Mano”, unless he and Rob plan on holding hands during the debate.


REtechSouth 2009 will take place on Friday, March 20, 2009 at the Gwinnett Center in Atlanta, GA. Attendees will learn and network more in one day than many conferences fail to accomplish in three days – at a fraction of the cost.

Friday, March 20, 2009
Gwinnett Center
Atlanta, Georgia

Register now!

Another shameless plug.

This was leaked at the Inman Connect conference in New York City. But we only got permission today to issue the press release.

Many thanks to who really stepped up to the plate. These guys are true leaders. I can tell you from speaking with them are really committed to this industry and fostering innovation. They don’t get too much credit, but they should.


W&R Studios and partner on launch of Dwellicious Pro.
New tool gives agents and brokers a way to engage with web savvy buyers and sellers via First 100 sign-ups will be paid for compliments of®.

Boca Raton, FL (January 18, 2009) — Web-software company, W&R Studios, announced today that it will be launching a new web application, Dwellicious Pro, designed for real estate professionals that work with it’s recently launched social bookmarking site, Dwellicious.

“The recently launched is a great way for buyers and sellers to organize, share and discuss real estate online. Dwellicious Pro gives agents and brokers a way to engage and track their clients,” said Greg Robertson, co-founder of W&R Studios.

Dwellicious Pro gives real estate agents and brokers a branded Dwellicious Home Page, plus a full dashboard to see where their clients are looking for real estate and what type of properties interest them. Dwellicious Pro users will be given statistics, charts, and graphs on client searching behavior, bookmarked listing prices, changes in prices to bookmarked listings, and even a simple sales pipeline report. Brokers and agents will have a simple way enhance bookmarks and monitor their syndicated listings through Dwellicious Pro.

“With Dwellicious Pro we wanted to accomplish two main objectives” continued Mr. Robertson. “The first was to put the real estate agent and broker back at the beginning of the home search process and second to provide a new way for agents and brokers to engage with today’s web savvy consumers,” concluded Mr. Robertson.

As part of the launch promotion of Dwellicious Pro,® is paying for the first 100 subscribers to Dwellicious Pro.

“We think Dwellicious is a great idea, and we want to foster innovation in our industry,” said Curt Beardsley, Vice President of Product Marketing at®. “® has by far the most inventory, and our listings are updated an average of 48 times per day. We think® is the perfect place for consumers view listings, and is complimented by Dwellicious and the ability for consumers to share and interact with this data,” stated Mr. Beardsley.

The first 100 real estate professionals who visit, sign up, and enter the promo code RCOM will have the first 3 months charges waived, compliments of®.

“We are thrilled to have® participate in the launch,” said Dan Woolley, co-founder of W&R Studios. “It really shows’s® leadership and commitment to this industry by creating an open environment where innovation can thrive.”

Dwellicious Pro is available on a pay as you go, monthly subscription basis. For more information on plans and pricing visit

About W&R Studios
Founded in 2008, W&R Studios ( ) is a privately held web software company. W&R Studios focuses on creating the next generation of web-based software solutions for the real estate industry. By providing a “less is more” approach to software design, elegant user interfaces, and using the latest in agile programming, W&R Studios’ software applications are at the same time powerful, yet accessible to everyone. Co-founders Dan Woolley and Greg Robertson each have over 15 years experience developing and marketing software solutions.

About®®, where the world shops for real estate online, is operated by Move Inc., (NASDAQ: MOVE) and is the official Web site of the National Association of Realtors®. Ranked as the #1 homes-for-sale site,® currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides Realtors® and the home sellers they represent with the Internet’s largest real estate marketplace, reaching more than 6.6 million consumers in September 2008. Agents and companies have the power to customize® resources to maximize their brand and productivity.

REALTOR® and® are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS®. REALTOR® is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move Inc., or of their other respective owners.

Any questions? Please contact Greg Robertson at W&R Studios. 714.240.3895


I was taking a look at REALTOR Magazine this weekend, the January 2009 issue (yes, it’s already out) and I noticed not a single full or half page ad in the magazine from a technology vendor.

I did see a half page ad on the “reader response card” from Visual Tour but nobody else.

No eNeighborhoods, Top Producer, Advanced Access, A La Mode, Talking House or Myers Websites.

I’ve always been a big proponent of direct response advertising and have done well making it work. And you can’t get a more targeted than REALTOR Magazine. Seems like a huge opportunity.


Why does it seem like the same guys who cut your marketing budget are the same guys yelling at you when you didn’t make your sales numbers.


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