Shameless Plug

I’m a little biased, but Brian Boero is a genius….

Cloud CMA and the downfall of crappy real estate software
via 1000watt Blog


W&R Studios launches new innovative web application, Cloud CMA, from the top of the Empire State Building!

Innovative report system blends data from MLS and top websites.

BOCA RATON, FL January 7th, 2010 — Web software company, W&R Studios, announced today that it is launching its latest web application, Cloud CMA from the top of the Empire State Building in New York City.

This symbolic launch coincides with the Inman News Real Estate Connect conference being held in New York City starting January 13th, 2010. Co-founders Dan Woolley and Greg Robertson will be participating in the conference on several panels.

“We couldn’t think of a better place to launch a product named ‘Cloud CMA’ than among the clouds themselves, atop the Empire State Building in New York City” stated Greg Robertson, co-founder of W&R Studios.

Cloud CMA is an online report generating system. Real estate professionals have access to several report sets including, a Comparative Market Analysis (CMA), buyer tour, and single property reports. Reports blend information from their local MLS system and top websites including Zillow,, Front Seat (WalkScore), Google, Panoramio, and others, giving their clients the full spectrum of real estate data available.
Sending an e-mail from their smart phone can also be used to create reports. Cloud CMA subscribers can e-mail the address or MLS number to a specific e-mail address, (e.g. and in just minutes Cloud CMA will e-mail their client a fully personalized report on that property.

“We spent a lot of time on the design of the user interface and the reports themselves,” stated Greg Robertson, co-founder of W&R Studios. “Creating beautiful and comprehensive real estate reports has never been more simple; it just works,” continued Mr. Robertson.

Cloud CMA will initially launch in Southern California using the California Real Estate Technology Services (CARETS) database system. CARETS provide an all-inclusive database of properties for sale covering 6 counties in Southern California.

This gives the ability for over 100,000 subscribers, combining several Southern California MLS providers including, SoCalMLS, MRMLS, CRISnet, i-Tech, and TheMLS®/CLAW to integrate Cloud CMA into their marketing efforts.

“We are excited to have W&R Studios developing against the CARETS database,” said Art Carter, CEO of MRMLS. “By providing access to one single database vendors can bring products to our members quicker and more efficiently, and require less support,” continued Mr. Carter.

Cloud CMA will be sold on a monthly subscription basis. For more information about Cloud CMA, or to sign up for a free trial, please visit Details of the Empire State Building launch can be found at W&R Studios’ company blog.

About W&R Studios
Founded in 2008, W&R Studios ( is a privately held web software company. W&R Studios focuses on creating the next generation of web applications for real estate. By providing a “less is more” approach to software design, elegant user interfaces, and using the latest in agile programming, W&R Studios’ software applications are at the same time powerful, yet accessible to everyone. W&R Studios’ products include Dwellicious, a social book-marking site for real estate, Dwellicious Pro, and Cloud CMA. Co-founders Dan Woolley and Greg Robertson each have over 15 years experience developing and marketing software solutions.

For more information please contact:
Greg Robertson
greg at wr-studios dot com
(714) 924-4219

*** This post is best read while listening to Jay Z’s track “Empire State of Mind” off his new album “The Blueprint III ***

Oh man I’m getting pumped up for next week! Brad Inman and his team have certainly put together another great conference. I’ve heard attendance is up from last year. So I’m looking forward to seeing everyone. Dan and I have a lot going on at the conference that I wanted to share with you.

First up:

Cloud CMA launch!
Yup, we plan to officially launch our latest web app, Cloud CMA at the show. We will have a SPECIAL ANNOUNCEMENT about this later this week so STAY TUNED!

We will have a demo pod on Wednesday only in “Start-Up Alley” so if you want to come and see a live demo of Cloud CMA please stop by!

Wednesday, January 13


Dan Woolley will be moderating a Workshop called ConnectTech from 9AM to 11:30AM
Topics include:
Tips and Tricks For Working with the iPhone SDK
How to code IDX Solutions that Don’t Suck
CTO Roundtable: What’s the Next Round of Online Real Estate Innovation?

Thursday, January 14

10:20AM – 10:40AM
I (Greg Robertson) will be on stage for “Start-up Shoot-Out” Part I:The Entrepreneurs”
There will be six us of us pitching our new products and the audience and a panel of judges will decide who take home a prize valued at $25,000!

11:10AM – 11:30AM
Start-Up Shoot-Out Part II: The Investors
High-profile venture investors weigh-in on the start-ups. What do they like? What don’t they like? Will they invest? (Not sure if we get back on stage for this or not yet?)
Investors include: Simon Baker, Vanessa Fox, Brad Inman, and Michael Yang

3PM to 4:PM

I’m doing “CONNECT LAB 2”:

Vendors Only: Selling Technology Solutions in Real Estate
“You’ve got an application. A service. Something you think is killer. But you have no idea how to market and sell it. Learn how to price your product, message it, and get in front of the people who will buy it in this session led by one of the most battle-tested marketing and bus dev executives in the business.”

I’ll be giving a short presentation on what I’m calling “The Twin Peaks of real estate app sales”

I’m kind of bummed a bit because Michael Wurzer is moderating one of the “INNOVATION TRACKS” around the same time:

2PM to 5PM

MIke has a killer line up of topics and panelists.

RPR Reverb: Should MLSs Love it or Fear it?
Breaking Data Taboos for Fun and Profit
For Those Who Think Big: Charter an Alternate Strategy for Your MLS
Not if, But How To: Work Towards Best Practices for MLS Data Sharing

Ought to be a good show. See you there!

Inman News put out a couple of lists over the holidays and I wanted to recognize some of those in the Vendor community and others that made the cut!

The first list was “Real Estate’s 50 Most Influential Online: 2009

According to the report…

“They are luminaries in the online world of real estate whose insight and commentary inspires other, provokes debate and incites change.”

Drew Meyers from Zillow, Reggie previously of Cyberhomes, now of RPR, Lani from Agent Genius, Rob Hahn, and Derek Overbey of Roost.

Another name that made the list, is yours truly!

Here’s an excerpt of what they said;

“Robertson’s Vendor Alley blog is sometimes humorous, sometimes down-and-dirty insider’s look at the real estate industry through the eyes of a vendor.”

Nice! And my apologies to the others who happen to find themselves on the same list as me!

Then the biggie. Inman’s “100 Most Influential Real Estate Leaders: 2009

“The people on this list embody leadership, innovation, ingenuity, power and persistence.”

Here are some of favorites and commentary….

Steve Berkowitz and Errol Samuelson made the cut. Not sure why Mr. Berkowitz is listed, if persistence is a key factor then Errol should be the only one from MOVE on the list!

Pete and Sami from Trulia (Do you think the Google rumors are true?)

I’ve got the same feeling about Dale Ross and Marty Frame as I do Berkowitz and Samuelson. Marty obviously should be listed, but Dale?

Nice to see Jay Gaskill from LPS Real Estate Group get some recognition, this guy is solid and LPS will be at the center of a lot of things in 2010.

Nice also to see Saul Klein, I love Saul and he is one of the industry’s good guys.

Jack Ross from Dominion Enterprises. This is a pretty lame choice. Peter Ill should be listed instead (I can feel him cringe as I write this!) , he runs the Home Media Division which includes eNeighborhoods,, Advanced Access and Number1Expert.

James Saccacio
from RealtyTrac was also mentioned. RealtyTrac has been a absolute powerhouse in the industry. It will be interesting to see what’s next for Jim in 2010.

Andy Rapattoni also made the cut along with Mike Wurzer from FBS. Wurzer was not listed on the top 50 most influential online list, a glaring oversight in my opinion. Perhaps this will be a call to action for Mike to start writing a bit more often (pretty please Mike!)

Also good to see Brian Larson be recognized.

Listed in the Notable section of the report:

Brian Boero, Marc Davison and recent addition Joel Burslem of 1000Watt Consulting. I love, love, love, these guys. They have the perfect match of smarts and creative.

Gregg Larson also was listed under notables. I not sure many people give the credit Gregg and his team deserves for what they have contributed to the industry . I would have also liked to see Matt Cohen listed as well.

Premium members of Inman News (like me!) get these reports for free. All others must pay!

I’m kind of anxious for 2009 to be over with and getting started on 2010. Which is why I’m super pumped for Inman Connect in New York City, which is January 13th to 15th. The list of speakers looks fantastic, as usual. I guess I most interested in see Jason Fried of 37signals.

They are bringing back ConnectTech which was super fun in San Francisco, can’t wait to see what the next set of developers come up with this time!

My company, W&R Studios, will be exhibiting in Start Up Alley on Wednesday. We will be showcasing Cloud CMA. I’m told that spots for Start Up Alley are sold out but Inman has 1 8X10 booth, and 3 demo stations are left. Contact Alice Myerhoff if you are interested.

I’m going to be speaking at a “Connect Lab” on Thursday, the 14th. It’s called Vendors Only: Selling Technology Solutions in Real Estate. So please join me for that session, ought to be fun.

Plus to top it off they have super deal right now. For only $939 ($839 if you are an Inman premium member) you not only get a registration for Inman NYC but Inman SF 2010 as well! Detail are here: Inman Connect NYC Registration

Just an update. At W&R Studios‘ blog Lightning | Twice we have been blogging about the creation of our new web app, Cloud CMA. If you’re interested in finding out what Dan and I have been up to, saunter over and check out these links:

Part I: Does the world really need a new CMA program?

Part II: The DNA of Today’s CMA

Part III: Cloud CMA Logorama!

Part IV: If you can use email, you can generate a report on Cloud CMA!

Part V: Full Spectrum Real Estate

Part VI: Putting it all together-The look and feel of Cloud CMA


Drink Me!!!!

Don’t forget to come by our Suite and help us finish drinking all the booze we have left!

The fun starts at 5PM and goes to 6:30PM.

I’ll be picking people up in the lobby of the Hard Rock Hotel and bringing them up to the Suite starting at 5PM.

Help us celebrate!!!


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