Or the headline could read.

THE LARGEST MLS IN CALIFORNIA SAYS NO TO CALREDD.

Take your pick!

Either way, a HUGE win for Marketlinx. Congrats guys!

MARKETLINX SIGNS MULTIYEAR AGREEMENT WITH SOCALMLS
—Largest California Multiple Listing Service Renews TEMPO Contract—

LOS ANGELES Calif., Jan. 20, 2010 – SoCalMLS, California’s largest multiple listing service (MLS), and MarketLinx, Inc., a leading provider of information technology to the residential real estate industry and a member of The First American Corporation (NYSE: FAF) family of companies, today announced they have signed a multiyear agreement for MarketLinx to provide MLS software products to SoCalMLS and its nine REALTOR® associations. Serving more than 46,000 members in Southern California, SoCalMLS is one of the largest multiple listing service providers in North America.
“MarketLinx has an excellent track record with us,” said Russ Bergeron, chief executive officer of SoCalMLS. “We selected MarketLinx years ago because of their experience serving large and active memberships like ours. Since then, the TEMPO system has proven to be a very robust MLS system that continues to evolve with our changing needs. MarketLinx’s support services have also been exceptional—evidenced by the outstanding job they did integrating SoCalMLS with the California Real Estate Technology Services (CARETS) database, which now supports 4 million listings and more than 100,000 real estate professionals. We are very pleased to extend our partnership with MarketLinx.”
“We’re privileged to have this opportunity to continue serving SoCalMLS,” said Ben Graboske, chief executive officer of MarketLinx. “Their confidence in our customer service and product vision has helped make us the industry’s top MLS system provider. All of our clients will benefit tremendously as we push forward with new technologies that make the process of buying and selling real estate faster, easier and less expensive.”
For more information on MarketLinx’s full suite of real estate information technology solutions and services, visit http://www.marketlinx.com.
About MarketLinx®
MarketLinx, Inc., a subsidiary of The First American Corporation, offers a full range of products and support services to address the information technology needs of the real estate brokerage and multiple listing service (MLS) market segments. The company’s full array of capabilities streamlines the real estate listing, financing and closing processes, resulting in increased efficiency and profitability. MarketLinx provides North America’s leading MLS and real estate software systems, including solutions for broker business management, agent productivity, and MLS data aggregation and distribution. For more information, visit http://www.marketlinx.com.
About First American
The First American Corporation is a FORTUNE 500® company that traces its history to 1889. With revenues of approximately $6.2 billion in 2008, it is America’s largest provider of business information. First American combines advanced analytics with its vast data resources to supply businesses and consumers with valuable information products to support the major economic events of people’s lives, such as getting a job, renting an apartment, buying a car or house, securing a mortgage and opening or buying a business. The First American Family of Companies, many of which command leading market share positions in their respective industries, operate within five primary business segments, including: Title Insurance and Services, Specialty Insurance, Information and Outsourcing Solutions, Data and Analytic Solutions, and Risk Mitigation and Business Solutions. More information about the company and an archive of its press releases can be found at http://www.firstam.com.
About SoCalMLS
For more than 16 years, SoCalMLS, the second largest MLS in the United States, has prided itself on a record of outstanding customer service while supporting a vast array of products and services to as many as 55,000 real estate professionals throughout the Southland, earning itself the reputation as the preferred provider of real estate information technology services. For more information, please visit news.SoCalMLS.com or e-mail info@SoCalMLS.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

First American Media Contact:
Carrie Gaska
Corporate Communications
The First American Corporation
(714) 250-3298 • cgaska@firstam.com

First American Investor Contact:
Mark Seaton
Investor Relations
The First American Corporation
(714) 250-4264 • mseaton@firstam.com

SoCalMLS Media Contact:
Russ Bergeron
Chief Executive Officer
SoCalMLS
714-517-2626 • russbergeron@socalmls.com

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