File this under kicking ass and taking names….

RISMEDIA, August 22, 2008-More than five million leads have been passed on to RE/MAX Associates across the country, through remax.com, the most visited website of any real estate brokerage brand, according to the company. Debuting just two and half years ago, the real estate network’s lead management system, LeadStreet®, has helped RE/MAX agents succeed in the current market, by giving them the tools they need to incubate and manage leads.

According to the company, reaching the five million mark in a short time is significant. “It’s a symbol that RE/MAX is leaps and bounds ahead of the competition,” says Kristi Graning, senior vice president of IT and eBusiness at RE/MAX International. “We believe in providing useful and relevant technology services and tools to our Associates.”

Through LeadStreet, RE/MAX agents can accept leads on a mobile device with e-mail capabilities or on any computer. “LeadStreet is groundbreaking,” says Andy Woolley, vice president, Enterprise Services for eNeighborhoods, one of three firms that power the lead-generation system. “RE/MAX is the first company to do this on a nationwide scale, both creating a consumer interface, and taking the next step to provide tools for its Associates.” RE/MAX and eNeighborhoods are partners in the LeadStreet initiative.

An average of almost 2.8 million unique visitors log onto remax.com every month, where they can browse through listings in thousands of cities and towns. “The numbers indicate that remax.com is a website of choice for consumers,” says Graning. “And RE/MAX Associates are the ones they turn to when they’re looking for the best listings and best information.”

LeadStreet is provided for no referral fees from RE/MAX International to RE/MAX Associates. “It is a great asset in this market,” says Graning. “And one of the reasons why our agents are the most productive in the industry.”

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